The Shift
Search is Changing — Visibility is Being Redefined
People no longer search with short keywords alone. They ask detailed, conversational questions — and AI engines respond with a single, synthesized answer.
If your brand isn't included in that answer, it doesn't matter how well your pages rank.
Generative Engine Optimization focuses on earning visibility inside AI-generated responses by aligning content, structure, and credibility with how modern discovery works.