AI-Driven Growth for Modern E-commerce Brands
Helping e-commerce teams scale acquisition, conversion, and lifetime value across an AI-first customer journey
E-commerce growth today is shaped by AI-driven discovery, rising acquisition costs, and increasingly fragmented customer journeys. Tangentix helps e-commerce brands navigate this complexity by applying decision intelligence, generative optimization, and experimentation at scale—turning data into measurable growth.
Industry Context
The New Reality of E-commerce Growth
From clicks and keywords to credibility, context, and influence in an AI-driven world
Discovery is Changing
Product and brand discovery is increasingly influenced by AI-powered search, recommendations, and generative answers—not just traditional SEO or paid media.
Journeys are Fragmented
Customers move fluidly across search, marketplaces, social, email, and owned experiences, making siloed optimization ineffective.
Efficiency Pressure is Rising
CAC inflation and margin pressure demand smarter optimization, not simply more spend.
Speed is a Competitive Advantage
Winning brands test, learn, and adapt faster—using experimentation and AI to stay ahead.
Our Approach
Our Approach for E-commerce
By aligning AI-driven discovery, experience optimization, and data-backed decision-making across the customer journey.
GEO — Generative Experience Optimization
Optimizing E-commerce Discovery in an AI-First World
We help e-commerce brands structure experiences and signals that AI systems trust, reference, and surface.
- Optimize category, product, and content experiences for AI-driven discovery
- Improve visibility across generative answers, AI overviews, and emerging LLM platforms
- Ensure product and brand presence is structured, trusted, and discoverable
Outcome: Stronger visibility as customer discovery evolves.
Decision Intelligence & Analytics
Smarter Decisions Across the E-commerce Funnel
We unify data across acquisition, experience, and lifecycle to surface high-impact growth opportunities.
- Integrate acquisition, experience, and lifecycle data
- Identify high-impact opportunities across PDPs, PLPs, checkout, and retention
- Enable smarter trade-offs across channels, investments, and experiments
Outcome: Clear, actionable insights that guide growth decisions.
UX Experimentation & CRO
Continuous Optimization Across the Purchase Journey
We help e-commerce teams run disciplined experimentation programs that improve conversion at scale.
- Experimentation across PDPs, PLPs, checkout, and onboarding
- AI-assisted hypothesis generation and prioritization
- Faster testing cycles tied directly to revenue impact
Outcome: Stronger visibility as customer discovery evolves.
Media Optimization
Driving Profitable, Scalable Acquisition
We optimize paid media strategies to improve efficiency and reduce over-reliance on single channels.
- Smarter optimization across paid search, shopping, and performance media
- Reduced dependency on single channels through diversification strategies
- Alignment of media investment with downstream conversion and LTV
Outcome: Improved returns and more resilient acquisition strategies.
Braze Optimization & Consulting
Lifecycle Growth Beyond the First Purchase
We help e-commerce brands build personalized, AI-powered lifecycle experiences using Braze.
- Personalized lifecycle journeys across email, push, and in-app
- AI-driven segmentation and messaging strategies
- Stronger orchestration between acquisition and retention programs
Outcome: Increased repeat purchase and long-term customer value.
Where We Deliver Impact
Common E-commerce Use Cases
Practical applications where AI-driven optimization delivers measurable business outcomes.
Improving AI-driven product and category discovery
Scaling CRO across high-traffic PDPs and checkout flows
Reducing CAC through smarter media optimization
Increasing retention and lifetime value
Accelerating testing velocity without expanding teams
How We Partner
How We Work with E-commerce Teams
Flexible, outcome-driven partnerships designed to scale with your business
Modular Engagements
Outcome-focused projects tailored to your priorities
Team Integration
Works alongside in-house teams and existing partners
Flexible Scaling
Scales up or down based on business priorities
AI-First Approach
AI-powered methodology that compounds value over time
Ready to Unlock Smarter E-commerce Growth?
Whether you’re navigating AI-driven discovery, optimizing conversion, or scaling lifecycle engagement, Tangentix helps e-commerce teams move faster—with clarity and confidence.