Analytics for Paid Media
Make Better Media Decisions Across Every Channel
As media ecosystems expand across Google, Meta, Amazon, retail media, programmatic, and lifecycle channels, Tangentix helps enterprise teams unify fragmented signals into a single decision layer — enabling confident, outcome-driven investment decisions.
The Shift
Media Is Fragmented — Accountability Is Being Redefined
Media teams have access to more data than ever, yet decision-making remains siloed. Platform-level reporting, signal loss, and attribution gaps make it difficult to understand true performance across channels.
When you can't see how media works together, every decision becomes a guess.
Tangentix brings clarity across the entire media ecosystem.
The Evolution
From Channel Reporting to Decision Intelligence
Evolving media measurement from isolated reports to real business impact
Traditional Media Analytics
Channel-level view
- Optimize within individual platforms
- Siloed performance views
- Limited visibility into incrementality
Decision Intelligence
Unified approach
New
- Unified, cross-channel modeling
- Full-funnel visibility and optimization
- Incrementality-driven decisions
Our Perspective
How High-Performing Media Teams Win
High-performing media organizations don't chase metrics — they prioritize clarity.
Channel Interaction
They understand how channels interact and influence each other.
Diminishing Returns
They know where returns diminish and when to stop investing.
Smart Reallocation
They reallocate spend based on incremental impact, not vanity metrics.
Our Offering
What Tangentix Media Analytics Delivers
Our analytics offering helps enterprise teams understand where media investment drives value — and where it doesn’t.
Cross-Platform Decision Modeling
Unified view of performance across all media channels and platforms.
Enterprise-Grade Data Foundations
Clean, reliable data infrastructure built for scale and accuracy.
Modern Attribution & Incrementality
Understand true incremental impact beyond last-click attribution.
Advanced Segmentation & Activation
Target and activate based on true behavioral and value signals.
Our Methodology
Our Media Analytics Approach
A structured, outcome-driven framework that turns fragmented media data into confident, cross-channel decisions.
1
Opportunity Mapping
Identify where media investment influences outcomes across the
funnel.
- Funnel analysis
- Impact assessment
2
Decision Modeling
Connect spend to results across channels and tactics.
- Attribution modeling
- ROI calculation
3
Optimization & Activation
Translate insights into budget shifts, targeting changes, and
activation logic.
- Budget allocation
- Targeting refinement
4
Measurement & Iteration
–Continuously track performance and refine decisions over
time.
- Performance tracking
- Continuous refinement
Key Factors
What Drives Smarter Media Decisions
Clear, connected data and outcome-focused measurement are the foundation of confident media decision-making.
Unified Data
Clean, connected signals across platforms
Strong Performance Foundations
Reliable, business-ready data models
Real Business Outcomes
Optimization tied to revenue, not vanity metrics
Understand Your Media Decision Readiness
We evaluate data quality, attribution maturity, cross-channel visibility, and decision gaps.
60min
Initial Assessment
Free
No Commitment
Fast
Turnaround
Practical Application
Turning Media Insights into Focused Action
Turning Media Insights into Focused Action and align with paid media analytics / enterprise decision-making.
Discovery
Where is spend overlapping or underperforming across channels?
Gap Analysis
Which changes will drive the greatest lift in performance?
Prioritization
Where should the next dollar go for maximum impact?
Why Choose Us
A Practical Partner for Modern Media Teams
We help modern media teams cut through fragmented data, connect performance across channels, and make confident investment decisions tied to real business outcomes.
Strategy-Led
Focused on business outcomes, not platform metrics.
Scalable
Built for enterprise teams with complex media structures.
Real Decision Focus
Designed to drive confident investment decisions.
Be Visible Where Decisions Are Made
Don’t let fragmented data slow you down. Take control of your media decisions with analytics designed for clarity and accountability.