UX Experimentation & CRO
Experimentation for Confident Experience Decisions
Running tests is easy. Knowing which experience decisions truly matter is not.
Tangentix helps enterprises design UX experimentation programs that prioritize impact, compound learnings, and connect experience improvements to real business outcomes.
The Shift
From Testing More to Testing What Matters
Many experimentation programs stall because they lack focus. Teams run isolated A/B tests, chase small lifts, and generate insights that rarely influence broader experience decisions.
Without direction, experimentation becomes noise.
The Evolution
From Page-Level CRO to Experience Intelligence
Shifting experimentation from page tweaks to journey-wide intelligence
Traditional CRO
Page-level testing
- Focuses on isolated page improvements
- Chases small, incremental wins
- Insights rarely scale beyond individual tests
Experience Intelligence
Journey-level approach
New
- Insight-led, journey-focused testing
- Learnings compound and inform strategy
- Decisions drive experience and business impact
Our Perspective
How High-Performing UX Teams Win
The strongest teams don't test more — they decide better.
Grounded in Behavior
They base experiments on real user behavior, not assumptions.
High-Leverage Focus
They prioritize decisions that move the needle on core metrics.
Learning Systems
They treat testing as a learning system, not just a backlog.
Our Offering
What Tangentix Delivers
We help enterprises move from ad-hoc testing to structured, insight-driven optimization.
Insight-Led Experimentation Strategy
Build a testing roadmap grounded in user behavior and business priorities.
Hypothesis and Test Design
Translate insights into clear, testable experience decisions that matter.
End-to-End Experiment Execution
Design, implement, and manage tests across your user experience touchpoints.
Measurement, Learnings & Roadmapping
Capture insights, measure impact, and build a continuous optimization roadmap.
Our Methodology
Our UX Experimentation Framework
A structured framework designed to earn AI visibility, authority, and trust
1
Insight Discovery
Identify friction and opportunity across user journeys.
- User research
- Behavioral analysis
- Journey mapping
2
Hypothesis Design
Translate insights into clear, testable experience decisions.
- Hypothesis crafting
- Prioritization
- Test design
3
Targeted Experimentation
Run focused tests across UX, messaging, and interaction patterns.
- A/B testing
- Multivariate tests
- Implementation
4
Learning Loops
Measure results, capture insights, and refine the roadmap.
- Results analysis
- Insight capture
- Roadmap update
Key Factors
What Drives Meaningful Experimentation
Turning experiments into durable experience intelligence
Clear Prioritization
Focus on highest-impact decisions that move core business metrics.
Strong Foundations
Clean data infrastructure and clear success metrics from the start.
Compounding Learnings
Insights that inform and improve future experiment design.
Understand Your Experimentation Maturity
We assess how ready your organization is to scale meaningful UX experimentation across strategy, data, and process.
60min
Session
Free
No Commitment
Fast
Turnaround
Practical Application
Turning Experiments into Progress
Built for scale, governance, and accuracy in AI-powered search environments.
Where are users struggling today?
Identify friction points and drop-offs in key user journeys.
Which experience decisions matter most?
Prioritize tests that impact core conversion and retention metrics.
What should we test now — and what can wait?
Build a sequenced roadmap based on impact and learning value.
How do learnings translate into a roadmap?
Connect insights to strategic decisions and future experiments.
Why Choose Us
A Strategic Partner for UX Experimentation
Strategy-led, enterprise-ready, and designed to connect UX experimentation with broader growth initiatives.
Strategy-Led
We don't just run tests — we help you build a testing strategy that aligns with business goals.
Enterprise-Ready
Built for teams with complex products, stakeholder alignment needs, and cross-functional coordination.
Connected Approach
We integrate UX experimentation with paid media, lifecycle marketing, and broader discovery efforts.